Reporting Period: Season 4 • Apr 21 – Jul 8

Elkhabeer Maa El Modeer
Performance Marketing Report.

Comprehensive cross-platform analysis covering Facebook, Instagram, TikTok, YouTube, LinkedIn, and Threads.

Explore Platform Data

Agenda

Roadmap for the Season 4 report.

01

Report Context & Objectives

02

Executive Summary

03

Season-over-Season View

04

Executive Summary

Season 4 generated 23.7M+ views across six platforms. Reach grew everywhere. But a large share of that reach was paid, and engagement depth did not grow with it.

Facebook: The Reach Engine

10M views (+204.1%) and +10,266 net follows. The page passed 770K followers.

TikTok: The 1M Milestone

5.3M views (+635%) and the account crossed 1,020,349 followers. Shares up +622%.

Instagram: Paid-Heavy Growth

7.7M views (+560.1%), but 61% came from ads. 11.6K follows vs 11.1K unfollows.

YouTube: Search-First Shorts

154.7K views (98.2% Shorts) and +5.7K subscribers. 58.4% of traffic comes from search.

LinkedIn: The Senior Room

526K impressions (+35%) and 726 comments — the deepest comment engagement of any platform.

Threads: The Idle 102K

102K followers but only 4.8K views. Posting only started in June — this asset is untapped.

Season-over-Season View

Total views per season, from the 4-season tracking sheet. Season 3 was the peak. Season 4 traded raw volume for follower growth and the TikTok milestone.

Note on sources: These are the tracking-sheet totals, rounded. The platform tabs below use the native dashboard exports, so Season 4 figures differ slightly there (Facebook 10.0M, Instagram 7.7M, LinkedIn 526K).

Facebook

S125M
S231M
S346M
S410.4M

Instagram

S18M
S27.6M
S315M
S48.6M

TikTok

S13M
S213.5M
S312M
S45.3M

YouTube engagement climbed then plateaued (35K → 62K → 70K → 70K). LinkedIn was activated in S3 (1.8M views) and delivered 600K in S4.

A Consistent Pattern Holds

Strong Reach

Reach grew on every platform (FB +204%, IG +560%, TikTok +635%). Boosted reels and the For You page (94.3% of TikTok views) do the heavy lifting.

Aligned Audience

Male 62–74%, core age 25–34, Egypt first and Saudi Arabia second — exactly the career and business audience the podcast targets.

Weak Engagement Depth

The top Facebook reel got 838K views and 10 comments. TikTok got 5.3M views and 630 comments. Average watch on boosted reels: 2–4 seconds.

CONCLUSION: Paid reach is buying views, not conversations.

What We Need To Improve

1. Organic vs Paid Balance (Critical)

61% of Instagram views came from ads. The top 3 boosted reels had 96–99% paid views and near-zero organic follows (1 organic follow on the Jun 28 reel).

Focus: Use ads to amplify proven organic winners — not to replace the organic engine. Set an organic-views floor per month.

2. Hook & Retention Strength

Boosted reels average 2–4 seconds of watch time, with drop-off at the 0:04–0:05 mark. On YouTube Shorts, 39.4% swipe away.

Focus: The first 5 seconds must earn the view. Open with the strongest moment of the episode, not the setup.

3. Follower Quality & Churn

Instagram gained 11.6K follows but lost 11.1K — net ≈ +500. Facebook returning viewers dropped 65.4%.

Focus: Weekly series formats that give people a reason to come back — same day, same format, every week.

4. Long-Form Funnel

98.2% of YouTube views are Shorts. Full episodes got only 2.6K views in the whole period.

Focus: Package episodes for search (titles, thumbnails, chapters) and end every Short with a pointer to the full episode.

What We Must Stop

  • Buying views without a retention target. A 2-second watch builds no memory of the show.
  • Leaving Threads idle. 102K followers produced 4.8K views because posting only started in June.
  • Judging content by views alone. Track comments, saves, and follows per 1K views.
  • Cross-posting without adapting. TikTok's top post (232K views in 7 days) was native talking-to-camera, not a podcast crop.
  • Letting the archive carry YouTube. The #1 Short this period was posted in April 2023. New content must beat the archive.

Next Step Recommendations

5 high-impact analyses to run next:

  1. Paid vs organic split per platform, tracked monthly through Season 5.
  2. Hook test: 3 different openings per episode clip, measured on 5-second retention.
  3. Full funnel: views → profile visits → follows → episode plays.
  4. Guest and topic clustering — which episodes drive follows, not just views.
  5. Activation plan for Threads and LinkedIn — highest-fit audiences at near-zero cost.

Exhaustive Platform Data

Select a platform to view complete performance metrics, top content rankings, and detailed audience demographics for Season 4.

Facebook

The Reach Engine (770K+ Followers)

Organic + Boosted Mix

Total Views

0

204.1%

Viewers

0

118%

Interactions

0

47.2%

Page Visits

0

75.3%

Net Follows

0

3.7%

Deep Metrics

  • Follows
    12.4K↑ 4.7%
  • Unfollows
    2,113↑ 10.1%
  • Published Content
    244 pieces↑ 313.6%
  • Link Clicks
    20↓ 78.5%
  • Returning Viewers
    483↓ 65.4%

Audience (770,392 Followers)

Men (74.4%) Women (25.6%)

Age Distribution:

  • 25-34 (Largest Group)
  • 35-44
  • 45-54

Top Locations:

Egypt 69.3% • KSA 7.8% • UAE 2.8% • Cairo 24.2% • Alexandria 7.2%

Top Content (Season 4) Paid ads + organic

Paid Ads Boosted reels — 100% paid delivery
الثقة مش بتيجي من المحتوى بس ولا من عدد المتابعين
838.0K Views
741 10 27 541K viewers • 34.6K 15-sec • 4s avg
عشان تكبر في شغلك.. الموضوع مش سهل
793.7K Views
332 0 5 528K viewers • 2s avg watch
المسؤولية إنك تشوف مشكلة وتقرر تحلها
739.9K Views
359 3 29 566K viewers • 3s avg watch
Organic Season 4 content posts
مش لازم تسيب شغلك عشان تبدأ بيزنس
387.3K Views
655 475 101 336
إنت مش متأخر.. الموسم الرابع من الخبير مع المدير
322.6K Views
227.7K viewers 26 interactions 9.4K 15-sec • 3s avg watch
كنت بتوتر جدًا من الـ Public Speaking
192.9K Views
471 372 57 188
Simple takeaway: The three paid ads bought huge reach (740K–838K views) but barely any conversation — 0 to 10 comments each. The organic business and public-speaking posts, with zero spend, pulled 475 and 372 comments. Paid buys views; organic earns engagement.

Action Plan

  • Keep the confident-quote reel format — it wins views.
  • Cut boosted reels to the strongest 30–45 seconds.
  • Add a question in the caption of every reel to lift comments.
  • Fix the episode link path — 20 link clicks is a broken funnel.
  • Reply to and pin top comments within the first hour.

FB Specific Next Steps

  • Retention curves: boosted vs organic reels.
  • Cost per net follow on boosted posts.
  • Why returning viewers fell 65% — cadence audit.
  • Views → visits → follows conversion rate.
  • Posting time vs performance.

Instagram

Paid-Heavy Growth, Organic Gap

61% of Views From Ads

Total Views

0

560.1%

Reach

0

980.1%

Interactions

0

159.3%

Profile Visits

0

84.3%

Views Breakdown (7,689,225 Total)

From Ads 4,700,949 (61%)
From Organic (↑156.6%) 2,988,276 (39%)
The churn problem: 11.6K follows (↑83.2%) vs 11,128 unfollows (↑19.7%). Net gain ≈ +500 followers on a base of 391,175.

Audience (391,175 Followers)

Men (62.7%) Women (37.3%)

25-34

Largest

35-44

Second

18-24

Third

Cairo 17.6% • Alexandria 6.8% • 6 October 3.9% • Egypt 68.3% • KSA 6.8% • UAE 3.6%

Top Content (Season 4)

Paid Ads Boosted reels — biggest reach
الثقة مش بتيجي من المحتوى بس ولا من عدد المتابعين
869.7K Views

740 likes • 27 comments • only 31.9K views were organic (3.7%)

 عشان تكبر في شغلك.. الموضوع مش سهل 803.1K • 332 likes في ثاندر.. التواضع قيمة مهمة للنجاح 731.4K • 424 likes
Organic New Season 4 posts
إنت مش متأخر.. الموسم الرابع من الخبير مع المدير
337.6K Views

700 likes • 35 comments • 147 shares • 180 saves • +133 follows
إزاي تحول الـ Personal Brand لبيزنس حقيقي؟ — نورهان قنديل
187.7K

368 likes • 74 comments • 79 shares • 137 saves • +47 follows
مش لازم تسيب شغلك عشان تبدأ بيزنس
108.0K

885 likes • 234 comments • 379 shares • 844 saves • +98 follows
Simple takeaway: Paid reels buy the big view numbers, but the organic post earns the real engagement — the business post got 234 comments and 844 saves with zero ad spend. That is the audience telling you what to make more of.

Action Plan

  • Set a monthly organic-views floor and report against it.
  • Lead with save-worthy content: checklists, frameworks, quotes.
  • Ask one question per reel to convert 37-comment reels into 200+.
  • Match ad audience to feed content to stop the unfollow churn.
  • Use collab posts (guests) — they carried the top reels.

TikTok

The 1M Follower Milestone

1,020,349 Followers (All-Time)

Post Views

0

635%

Net Followers

0

613.4%

Likes

0

398.5%

Shares

0

622.2%

Comments

0

The Weak Spot

Traffic Sources & Audience

For You Page

94.3%

Search

2.7%

Profile

2.6%

66%

Male Dominant

Core Ages: 25-34 (42.0%) and 35-44 (25.5%)

Egypt 65.4%
Saudi Arabia 14.8%
UAE 6.0%

Viewers last week: 328.5K total (↑69.3%), 125.5K of them new (↑20.2%). The For You page is feeding steady discovery.

Top Posts (Last 7 Days)

The #1 post is native talking-to-camera — not a podcast crop.

مش كل اللي عنده خبرة بيعرف يوصلها.. الفرق في طريقة التواصل
232K
Native Format • Posted 6d Ago بعتنا نضارة لانفلونسر.. والـ Feedback خلانا Sold 57K إزاي تعمل Personal Brand جوه الشركة؟ 47K كلام من غير هدف! #learnontiktok 11K مش لاقي فكرة تبدأ بيها؟ 6.2K
Diagnosis: 5.3M views produced only 630 comments — one comment per 8,400 views. Reach and shares are excellent; conversation is missing.

Action Plan

  • Make more native talking-to-camera content — it beat every podcast crop.
  • Add comment triggers: "اكتب موافق أو مش موافق".
  • Celebrate the 1M milestone publicly to drive a follow wave.
  • Keep the share-friendly format — 13.2K shares is the platform's superpower.

YouTube

Search-First Shorts Channel

58.4% of Traffic From Search

Total Views

0

98.2% from Shorts

Watch Time

736 hrs

0:41 avg duration

Subscribers

0

New in Season 4 (42.4K total)

Impressions

0

3.3% CTR

Engaged Views

0

60.6% stayed to watch

Pan-Arab Reach

Egypt 52.5%
Saudi Arabia 7.6%
Algeria 6.1%
Iraq 5.2%
Morocco 3.4%

Gender

67.3% M / 32.7% F

Top Age

25-34 (37.1%)

Device

85.4% Mobile

Peak Time

6–11 PM (Fri/Sat/Mon)

Nearly half the audience is outside Egypt. Strong pan-Arab reach across KSA, Algeria, Iraq, and Morocco.

The Archive Problem

The #1 and #3 Shorts this period are from 2023 and 2021. Search keeps old content alive — new Season 4 content must beat it.

إزاي تبدأ تحوش فلوس بطريقة ذكية؟
41.9K
Posted April 2023
الثقة مش بتيجي من المحتوى بس
27.6K
Posted May 2026 — Season 4
إزاي تكون اجتماعي بعد طفولة خجولة؟
16.2K
Posted August 2021 إزاي تفتح مواضيع بسهولة وتكسر الجمود 7.4K إزاي تبطل "التهتهة" وتتكلم بطلاقة 7.3K

Action Plan

  • Title every Short for search: money, career, communication questions.
  • Point every Short to the full episode — long-form got only 2.6K views.
  • Cut the 39.4% swipe-away rate with stronger first frames.
  • Publish in the 6–11 PM window (Fri/Sat/Mon strongest).
  • Ask for the subscribe on-screen — only 13% have notifications on.

LinkedIn

The Senior Decision-Maker Room

37% Senior-Level Audience

Impressions

0

35%

Members Reached

0

Unique professionals

Engagements

0

726 comments

Followers

0

4% (+2.6K)

Profile Viewers

0

83%

Engagement Breakdown (5,156)

Reactions 3,913
Comments 726
Saves 421
Sends + Reposts 96
Crucial Insight: 726 comments on 526K impressions — LinkedIn out-comments every other platform per impression. This audience talks back. Feed it.

Who Is Watching

Seniority: Senior 37%
Company size: 10,001+ employees 17%
Location: Cairo 11%
Industry: IT Services & Consulting 5%

Senior professionals at large companies — the exact audience of "الخبير مع المدير". This is where guests, partners, and sponsors live.

Action Plan

  • Post 3x per week: one clip, one text insight, one episode announcement.
  • Turn each episode into a text post with the guest's strongest lesson.
  • Reply to every comment — this is the highest-value audience.
  • Use the page for guest and sponsor outreach proof.

Threads

The Untapped 102K

Activated June 2026

Followers

0

Inherited from Instagram

Views (90 Days)

0

0.05 views per follower

Interactions

0

Near zero

Trend Since June

Rising

Views climb when posting starts

Audience Already Waiting

66%

Male Dominant

Core: 25-34 (46.5%), 35-44 (25.6%)

Cairo 18.3%
Alexandria 7.4%
6 October City 4.2%

Diagnosis: Same core audience as every other platform, already following the account. The only missing input is consistent posting.

Top Threads (Since Activation)

بعتنا نضارة هدية.. وبعد Story واحدة الناس بدأت تبعت DM
699
ليه لازم أستثمر في صندوق وأنا مش فاهم إيه اللي جواه؟ SAFE Investments 429 بعد 1000+ Interview عمله وائل الفخراني.. أهم النصايح 248 فيه ناس شاطرة جدًا، لكن ده مش دايمًا كفاية عشان تكبر في كاريرها 238 لو عندك ساعة فاضية، ممكن تسمع تجربة تختصر عليك سنين 214

Action Plan (Activate)

  • Post daily: one strong line or question from an episode.
  • Text-first, not video-first — Threads rewards conversation.
  • Ask questions managers argue about ("راتب أعلى ولا لقب أعلى؟").
  • Measure weekly: views per post and replies per post.